Privacy Policy

B.L.R. Heating & Air (doing business as B.L.R. Heating & Air, "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect through our website and in the course of providing heating, cooling, indoor air quality, and related HVAC services in Utah, how we use and share it, and the choices and rights you have. By using our website or services, you agree to this Policy.

Information We Collect

• Information you provide: name, phone number, email, service address, and details of your service request when you contact us, request a quote, book service, or apply for financing.
• Communications: the content of calls, texts, chat, and form messages. Phone calls to or from us may be recorded or monitored for quality, training, and scheduling purposes.
• Automatic / technical data: IP address, device and browser type, pages viewed, referring URLs, and similar analytics data collected via cookies and similar technologies.
• Analytics & advertising identifiers: data collected by the tools this website actually runs — Google Analytics 4 and Google Tag Manager (traffic measurement), Google reCAPTCHA Enterprise (form spam protection), and, where advertising campaigns are active, Google advertising tags managed through our tag manager.

How We Use Your Information

• To respond to inquiries and to schedule, provide, and follow up on services
• To send appointment confirmations, service updates, estimates, invoices, and (with consent) marketing
• To process financing applications through our third-party financing partner
• To operate, secure, analyze, and improve our website and services
• To comply with legal obligations and enforce our agreements

Text Messaging (SMS) & Mobile Terms

If you opt in to text messages from B.L.R. Heating & Air, you consent to receive service-related and, where applicable, promotional messages at the number you provide, which may be sent using an automatic telephone dialing system. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time and HELP for help. We do not sell or share your mobile opt-in or phone number with third parties for their own marketing, and mobile opt-in data is not shared with third parties for marketing purposes.

Cookies, Analytics & Your Choices (GPC)

We use cookies and similar technologies for site functionality, analytics, and advertising. You can control cookies through your browser settings. We honor recognized opt-out preference signals, including the Global Privacy Control (GPC), where required by law. You can opt out of Google Analytics via Google's browser add-on and out of interest-based ads through the Google Ads and Meta ad settings or industry opt-out tools (optout.aboutads.info).

How We Share Information

We do not sell your personal information for money. We may share information with trusted service providers who act on our behalf (scheduling/dispatch, call tracking, communications, hosting, analytics, advertising, and financing partners), and as required by law or to protect our rights. Some sharing for analytics/advertising may be considered a "sale" or "sharing" under certain state laws; you may opt out as described below.

Your Privacy Rights

Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information, to opt out of targeted advertising or the "sale"/"sharing" of personal information, and to not be discriminated against for exercising these rights. To make a request, contact us using the details below; we will verify your request before responding.

Your Privacy Choices — Do Not Sell or Share My Personal Information

Your California Privacy Rights (CCPA/CPRA). California residents have the right to know what personal information we collect, to request its deletion or correction, to opt out of the "sale" or "sharing" of personal information, to limit the use of sensitive personal information, and to not be discriminated against for exercising any of these rights.

What we collect and share: the categories described above — contact and service-request details you provide, and technical/analytics data collected by Google Analytics 4 and Google Tag Manager. We do not sell personal information for money. Some analytics and advertising cookie activity may count as "sharing" for cross-context behavioral advertising under the CPRA; you can opt out of that as described here.

How to opt out:

• Use the "Reject non-essential" choice in this site's cookie banner (or "Manage preferences" to change your choice at any time) — this turns off analytics and advertising storage for your browser.
• Turn on the Global Privacy Control (GPC) in your browser — we honor the GPC signal automatically, with no further action needed.
• Contact us with a "privacy request" using the details below — we will verify and respond as the law requires, and we will never treat you differently for opting out.

This section was last reviewed on August 24, 2026. Requests can be made at (385) 988-5258 or info@blrheatingandairut.com.

Data Retention

We retain personal information for as long as needed to provide services, maintain business and tax records, resolve disputes, and comply with legal obligations, after which we delete or de-identify it.

Children's Privacy (COPPA)

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is 100% secure, but we work to protect your data.

Payment Security

We never collect or store card numbers or other raw payment details on this website. Any online purchase or financing flow is handled entirely by the payment processor's own secure, PCI-compliant hosted pages (for example, our shop checkout runs inside Contractor Commerce's hosted storefront, and financing applications are completed on our financing partner's site). Payment information you enter there is governed by that provider's privacy policy and security controls.

Changes to This Policy

We may update this Policy from time to time. Changes are effective when posted, and the "Last updated" date above reflects the latest revision.

Contact Us

Questions or privacy requests? Reach B.L.R. Heating & Air at (385) 988-5258, info@blrheatingandairut.com, or 1432 S 580 W, Woods Cross, UT 84087.

This Policy is provided for general information and is not legal advice; we recommend you have it reviewed by your attorney for your specific circumstances.